Original Pattern Design & Illustration, Art Licensing & Graphic Design by Fi Foott

Melbourne-based pattern designer and illustrator creating joyful, bright surface patterns, licensed artwork and custom graphic design solutions for brands, products and creative projects. Expert art licensing services and bespoke design for print, packaging & digital.

I offer a diverse range of design and illustration services to bring ideas to life with creativity and clarity. From custom illustrations and watercolour artwork to technical drawings, branding visuals, and digital design, I work across styles and formats to suit each unique project. Whether you’re building a brand, developing a product, or need bespoke artwork, I create thoughtful, high-quality designs tailored to your vision.

  • Art Licensing

    Bring your products to life with vibrant, original pattern design and surface illustrations. I specialise in seamless repeat patterns, hand-drawn motifs, and bright, contemporary artwork for textiles, stationery, homewares and packaging.Beautiful, licensed-ready or fully custom designs available.

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  • Graphic Design

    Professional graphic design services that combine artistic flair with strategic thinking. I offer branding, logo design, packaging, marketing collateral and digital assets that feel cohesive, polished and uniquely you. Perfect for small businesses, creative entrepreneurs and thoughtful brands.

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I have designed products that have been sold in these retailers

A selection of my Art Licensing work

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A bit of retail therapy..

We have a rang of different products available for purchase

  • Fairy Mail

    I’m also the creator of Fairy Mail, a magical children’s subscription that delivers personalised fairy letters inspired by Australian native flowers.

    What began as a simple idea has grown into a heartfelt, nature-inspired brand loved by families across Australia.

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  • Pretty Post Subscription

    Pretty Post is my monthly illustrated letter service delivering a burst of colour, creativity and nostalgia straight to your mailbox. Each envelope includes a themed art print, stickers and beautifully curated illustrated surprises. A slow, joyful ritual that celebrates connection and hand-crafted artwork.

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